Ash Design, Tara Ash Graphic Designer
The Creative Design Process

Ash Design’s creative process is tailored to each client’s specific needs. From concept to completion, Ash Design will streamline the process for you with creative, cost-effective, cohesive marketing solutions that will reach your target market and build your business.

Let’s Chat!
We will start by discussing your marketing needs and the details of the project. This can be done via email, phone or in person. The design brief will be established based on this conversation. A design brief is vital to any project because it provides all of the information needed to create an effective and successful marketing piece. It will focus on the results and outcomes of the design and the business objectives of the project. The design brief also allows you (the client) to focus on exactly what you want to achieve before any design work begins.

A formal proposal will be sent to you. It will include the design brief details, project timeline and cost. If you approve the proposal, we will move forward to the research and design phase.

Research and Reference
Research will be conducted focused on the industry itself, history, competitors and designs that have been successful, as well as current styles and trends that are related to the design brief.

Sketching and Conceptualizing
The design concepts will be developed around the brief and research.

Initial Design Concepts
The preliminary concepts will be designed in a professional design program. This is the early stage of the design to get initial approval from you. This approval ensures that the design is on the right track and allows you to choose from several design options.

Revisions and Finalizing the Design
Design elements such as: colors and typefaces will be refined on the design of your choice. Revisions that you would like will be made and the design finalized.

Presentation of the Final Design
The final design will be presented to you. If no further revisions are needed, they will be given to you on a CD or DVD in many different file formats for all of your digital and print needs.

Ash Design can facilitate the printing of your marketing materials with a network of printers that will provide the best price for your marketing pieces, saving you time and money. Ash Design works with professional, quality commercial printers to select the best paper, ink, printing processes, turnaround time and overall cost-effective solution tailored to your marketing material needs.

Love Your Logo and Marketing Materials
Creative Process in Progress

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